FASHION FORWARD WITH A LOOK BACK

Fashion Forward with a Look Back: How Boutiques Can Ride the Jean Jacket Wave

Denim has a storied history in the fashion industry, transforming from a staple of workwear to a fashion-forward necessity. Embodying rebelliousness as well as a desire to live on the cutting edge, denim jean jackets, in particular, have always had a place in the closet of many people, but now, with modern trends, they are experiencing a renewal unlike any other. Boutiques that thrive on bringing their clients the best the fashion industry has to offer need to adapt to the jean jacket trend and do it in a way that not only aligns with current trends but also with core branding. We will overview the classics, the modern updates on these timeless staples, how to position the product as either a staple or style statement, and cross-selling potential with other items.

Denim has many different forms, which, in one way or another, convey a different kind of style, mood, or vibe. When it comes to wholesale jean jackets, not all are created equally when it comes to styling with traditional, dark washes tending to be more clearly associated with style and runway looks, while light wash is for a more casual or streetwear-focused crowd. This also applies to fit with oversized silhouettes being more appropriate for avant-garde interpretations of the trend and cleaner cuts, tending towards more functional usage. Length also factors into this, as cropped jean jackets tend to work well with preppy, formal, or composed outfits, while standard lengths allow for more flexibility in how and where you wear them.

Knowing how your clients are going to style the denim pieces will help you with overall inventory strategy and decisions. The variety seen in stores such as Dear Lover exhibits both the purposeful and general nature of denim. Wholesale jean jackets need to be part of a larger strategy that addresses what specifically speaks to your customers. Other options include distressed finishes, raw hems, and selective fading, each of which speaks to a different aesthetic goal and fits a different type of customer.

Seasonal relevance also factors into the overall denim strategy you employ but, on the safe side, a universal approach to all-weather or all-purpose jackets will often suffice for most styling needs. You also need to consider what kinds of products your customers are looking for when visiting your boutique. If they are searching for staples, you want to hew as closely to tradition as possible; if they are searching for unique, one-of-a-kind looks, then you will need to really dig into your various options when it comes to cuts and styling.      

Moving more into statement pieces and customization, wholesale jean jackets offer a wealth of opportunities for add-on sales when it comes to accessories and embellishment. Whether it is emblazoned with patches or needlework, or simply paired with scarves, gloves, or even full outfits, denim jackets present a versatile styling option that can garner significant attention through their complementarity with other pieces. When it comes to harnessing trends, taking a broad look at your inventory assets and how you can pair them with currently hot items will determine how your boutique can uniquely leverage sudden shifts in consumer sentiment. Giving trends your own unique interpretation, backed by data on your customer base, will help